With tiny.ucsf you can go from this:
http://news.ucsf.edu/releases/ucsf-childrens-hospital-receives-100-million-gift-to-build-new-hospital
To this:
tiny.ucsf.edu/dAEybA
You can now request a custom url by entering it below the URL!
NEW! We now offer QR codes with your URL! Just scan them with a QR reader such as Red laser for the iPhone or Barcode Scanner for Android